Field Notes provides hands-on technical guidance from AWS Solutions Architects, consultants, and technical account managers, based on their experiences in the field solving real-world business problems for customers. Many of our customers in the entertainment industry are transforming their business structure from
Read More

This post was co-written with Lucas Ceballos, CTO of Smadex Introduction Showing ads may seem to be a simple task, but it’s not. Showing the right ad to the right user is an incredibly complex challenge that involves multiple disciplines such as
Read More

Building on our previous posts regarding messaging patterns and queue-based processing, we now explore stream-based processing and how it helps you achieve low-latency, near real-time data processing in your applications. AWS offers two managed services for streaming, Amazon Kinesis and Amazon Managed
Read More

In previous blog posts in this messaging series, we provided an overview of messaging and we also explained the common characteristics to consider when  evaluating messaging channel technologies. In this post, we will explain some of the semantics of queue-based processing, its
Read More

In the first post in this series on messaging patterns, we gave an overview of messaging and the benefits and challenges of both synchronous and asynchronous service communication. In this post, we will look at common characteristics to consider when evaluating messaging
Read More

Building on the first three parts of the AWS Lambda scaling and best practices series where you learned how to design serverless apps for massive scale, AWS Lambda’s different invocation models, and best practices for developing with AWS Lambda, we now invite
Read More

In our first post, we talked about general design patterns to enable massive scale with serverless applications. In this post, we’ll review the different ways you can invoke Lambda functions and what you should be aware of with each invocation model. Synchronous
Read More

Serverless is one of the hottest design patterns in the cloud today, allowing you to focus on building and innovating, rather than worrying about the heavy lifting of server and OS operations. In this series of posts, we’ll discuss topics that you
Read More

As we sail past the halfway point between re:Invent 2018 and re:Invent 2019, I’d like to revisit some of the recent serverless announcements we’ve made. These are all complimentary to the patterns discussed in the re:Invent architecture track’s Serverless Architectural Patterns and
Read More